TikTok Money Calculator
See what an account earns: TikTok payouts for long-video views plus brand sponsorships. Enter your views, followers, niche and where your viewers are, and get an estimated monthly range in dollars.
- niches
- 15
- niches
- markets
- 4
- markets
- income shown in
- USD
- income shown in
1How many views per month
Leave empty to assume 12 videos a month: ≈ 42K
Total video views over 30 days are in TikTok Studio → Analytics.
2What the account is about
The niche decides which advertisers show up and how much they pay: finance and business pay 2–3 times more than comedy and music.
3Where your viewers are
International audience: advertising is sold in dollars per thousand views.
4TikTok payouts
The Creator Rewards Program is available in: US, UK, Germany, France, Japan, South Korea, Brazil, Mexico.
The program only pays for videos longer than one minute. Short ones do not count.
Methodology
How the income adds up
Two parts, calculated in different ways. The rates are benchmarks from public reports, last checked in October 2026.
TikTok payouts
Views of videos longer than one minute × qualified share (50–80%) × $0.4–1 per thousand × the viewer price for the country. Source: the Creator Rewards Program help page and creator reports for 2024–2025.
Program threshold
10,000 followers, 100,000 views in 30 days, age 18+ and an account in a program country. Below the threshold the payout is zero, and the calculator says so.
Sponsorships
Number of sponsorships × views of the sponsored video × $5–15 per thousand views, adjusted for niche. Based on the Influencer Marketing Hub Benchmark Report, 2025.
Grow your reach
More videos, no extra filming
Kutto cuts long videos into vertical clips: it finds the strongest moments, keeps the frame on whoever is speaking, adds captions, and publishes to TikTok, Reels, and Shorts on a schedule. Reach grows with the number of videos you post, and so does what sponsors will pay.
- Dozens of clips from a single hour-long video
- The frame follows whoever is speaking
- Scheduled publishing to every platform
I SOLD EVERYTHING
AND NOT ONCE DID I REGRET IT
HERE’S WHY
@dolgiy.razgovor
I sold everything, and here’s why #podcast
Rates
Advertising prices by niche
How many times more a niche pays for advertising than the average. The calculator uses these multipliers to adjust the sponsorship price.
Niches
Multiplier on the average sponsorship price
- Finance & investing×1.8
- Business & marketing×1.6
- Tech & gadgets×1.4
- Education & science×1.3
- Beauty & skincare×1.3
- Health & fitness×1.2
- Fashion & style×1.2
- Travel×1.1
- Food & cooking×1
- Family & kids×1
- Lifestyle & vlogs×0.9
- Cars×0.9
- Gaming×0.8
- Comedy & entertainment×0.7
- Music & dance×0.6
Viewer price for TikTok payouts
Compared with a US viewer
- US, Canada, UK100%
- Western Europe60%
- Latin America20%
- Asia30%
FAQ
Common questions about TikTok income
Can't find your answer? Message us and we'll look into your account.
Contact supportHow much does TikTok pay per 1,000 views?
Under the Creator Rewards Program, about $0.4–1 per thousand "qualified" views with US viewers. Qualified views are views of videos longer than one minute that come from the For You feed, typically 50–80% of all views. The program does not pay for short videos at all.
Who can receive TikTok payouts?
Creators over 18 with 10,000 followers and 100,000 views in the last 30 days, with an account in a country where the program is available: US, UK, Germany, France, Japan, South Korea, Brazil, Mexico.
How much does a TikTok sponsorship cost?
About $5–15 per thousand expected views of the sponsored video. Finance and business pay 2–3 times more than comedy and music.
Why is the result a range and not an exact amount?
TikTok does not publish its rates. They depend on the season, viewer country, watch-through rate and how many views the platform counts as qualified. A sponsorship price is a negotiation. The range is an interval that most accounts with the same inputs fall into.